Led the visual direction for BBQ Code's menu renewal, spanning photography concept and on-set direction, menu board design for both core and lunch menus, and print production coordination. The project focused on strengthening the brand's visual identity to create a more cohesive set of brand assets.
Towards is a self-initiated magazine project, targeting a younger readership. Covering brand identity, copywriting, and editorial design, the featured issue explores the social psychology of younger generations and proposes pathways toward generational coexistence.
Created as one of the deliverables of Capstone Project completing the Bachelor of Communication Design at RMIT, AEONS: To Contemplate a Stone. Stone in Abstraction interprets the abstract narratives embedded within diverse stone textures through strategic copywriting and digital visual art, inviting readers into an abstract dialogue around an unfamiliar theme.
Translating core brand messages into impactful physical communication through structured layouts, intentional typography, and unified color palettes. From precise artwork setup through specialized production management, each detail is rigorously handled to deliver exact physical results.
Comprehensive print and physical collateral solutions encompassing B2B catalogues, promotional vouchers, coupons, packaging stickers, invoices, envelopes, and business cards.
Showcasing spatial and environmental branding projects such as store planning, floor plans, and signage that extend brand experiences physically into spatial environments.
Crafting responsive websites and digital experiences, tailored to seamlessly translate visual identities into interactive online platforms.
As the creator behind Ran, I directed the complete product development lifecycle, spanning brand identity, spatial-concept scent design, and physical product execution. Designed and handcrafted in Melbourne with ethically sourced ingredients, this balm perfume collection translates synaesthetic memories into a fully realised, commercial-ready product line.
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Documenting personal design journeys, creative processes, and artistic explorations through visual archives and editorial expression.
Capturing visual narratives and commercial imagery with an eye for composition, lighting, and mood. Managing everything from concept planning to final post-production color grading.
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