Originally from South Korea and now based in Melbourne, I'm a multidisciplinary graphic designer specialising in layout, typography, and brand-focused visual design.
Delivering high-precision editorial design solutions that bridge brand tone and readability. Through close collaboration across diverse sectors including F&B, magazines, and lifestyle brands, managing the end-to-end publishing workflow from Project Initiation through to Print-Ready Finalising.
BBQ Code Menu Renewal
Led the visual direction for BBQ Code's menu renewal, spanning photography concept and on-set direction, menu board design for both core and lunch menus, and print production coordination. the project focused on strengthening the brand's visual identity to create a more cohesive set of brand assets.
TOWARDS
TOWARDS is a self-initiated magazine project, targeting a younger readership. Covering brand identity, copywriting, and editorial design, the featured issue explores the social psychology of younger generations and proposes pathways toward generational coexistence.
AEONS : To Contemplate a Stone, Stone in Abstraction
Created as a Capstone Project completing the Bachelor of Communication Design at RMIT, AEONS: To Contemplate a Stone interprets the abstract narratives embedded within diverse stone textures through strategic copywriting and digital visual art, inviting readers into an abstract dialogue around an unfamiliar theme.
· Marketing Contents
Designing bespoke marketing strategies tailored to each project brief and establishing multi-channel touchpoints. From poster design and short-form video production to high-impact promotional tactics, crafting authentic brand communication that maximises target audience engagement and drives commercial conversion.
Printings
Translating core brand messages into impactful physical communication through structured layouts, intentional typography, and unified color palettes. From precise artwork setup through specialized production management, each detail is rigorously handled to deliver exact physical results.
Social Media Contents
Copywriting and storytelling shape each concept from the outset, ensuring every piece carries a clear narrative and message. Services span short-form videos and Instagram carousel design to ad campaign management, executed with technical precision using professional applications.
· Brand Collateral
Translating brand strategy into a cohesive system of tangible assets, from packaging and print collateral to advertising materials, so that every touchpoint reads as part of one consistent brand.
BBQ Code
An ongoing brand collateral system for BBQ Code, extending the visual identity established through the menu renewal (see Editorials) across packaging, signage, and promotional materials, unifying the brand across every physical touchpoint.
Ecorings : Innovative Eco Stationery
For the graduate capstone project in the Associate Degree of Graphic Design at RMIT, I designed for Ecorings, an existing eco-friendly paper bookbinding spiral brand from South Korea. The goal of this branding project was introducing the brand to the Australian market and attract audiences. This process began with in-depth market research and led to the creation of a range of deliverables including brand collateral, advertising materials, packaging, and product design.
· Photography
Client photography direction and production, from concept through to final image selection.
· Beyond the Brief
Work made outside a formal brief: self-initiated projects, personal collaborations, and explorations pursued for their own sake, sitting alongside the commercial work above.
Step into the Business: Ran’s Handmade Balm Perfume
A self-initiated brand and product project for Ran, a Melbourne-based solid perfume label. Covering brand identity, packaging, and product photography, the project follows the process of building a small business from first concept to a shelf-ready product.
Creative Footprints
An ongoing personal log of smaller creative experiments and side explorations, sketches, tests, and ideas that don't fit neatly into a client brief, kept here as a running record of practice. [Placeholder — replace with the project's actual dates and one-line context.]
All visual content on Studio Kwan© is protected by copyright unless otherwise stated.
Some mockups and external assets are used for presentation purposes only.